5 Excellent Books on the Business of Photography
Are you just getting started in professional outdoor photography and wondering a lot of things like how to get started or what should you charge?
Are you well established as a photographer and wonder how to increase business or how to price imagery in the new markets?
There is information everywhere on the internet to aid in most areas related to the business of photography and some of it is helpful while some is the same old rehash.
It is a challenging time and a time where photographers need to spend more and more of their time developing business which means less time doing what we all love to do: shoot!
While I find a lot of good info on the net is really scattered and I often find myself instead referencing a small collection of books in my library that are very good in regards to the business of photography.
So I thought I would share them with you:
Best Business Practices for Photographers by John Harrington
Without a doubt this is the best book in my library. John covers everything from setting up a profitable business, to strategic planning for photo assignments, photography fees, reps, contracts, negotiating, copyright, and a bunch more.
Selling Your Photography by Richard Weisgrau
Richard led the American Society of Media Photographers for many years and has been instrumental in building ASMP and protecting and promoting the profession of photography. This books covers a lot of territory when it comes to setting up your business, marketing your wares, licensing images, and more.
Art Marketing 101 by Constance Smith
This is the newest book in my library and what I love about it is this is not a book for the stock photographer as much as the fine art photographer who might sell at art fairs or from galleries. It covers the usual stuff about setting up your business, tax planning, shipping you4 fine art prints, portfolios, the intricacies of the fine art market, art fairs, self promotion, selling techniques, and she sells client lists.
Photographers Guide to Marketing and Self Promotion by Maria Piscopo
Maria is a veteran of professional photography and had been a mainstay of the professions for many years. She is (or was} a photographers rep for a longtime as well as a speaker and workshop leader on photographers issues. She knows her stuff! This book is different than the others listed here because it focuses specifically on marketing for photographers. How to market and get get attention, how negotiate, how to design your portfolio, and how to win the job or sale.
Marketing Fine Art Photography by Alain Briot
Alain Briot is well known in professional nature photography for his expertise on the business side of nature photography and this book shows it. In this book he says it like it is: “Photography must be your career in order to succeed” and he shows you how throughout the book. He advises photographers to move beyond ‘taking pictures’ to creating art and covers a lot of territory on just how to do that. Subjects include where to sell, how to price, establishing bestsellers, salesmanship, and developing personal skills.
All of these books show you how to do just about everything you need to create or maintain a successful photography business.
Have I missed one? If you have a book recommendation you feel is valuable to photographers in today’s markets, please leave a comment.