Pricing, negotiating, and licensing a stock photo is an integral part of many outdoor photographers business. Being successful at negotiating is a skill that some photographers have and others do not. We all want to make a sale and get top dollar for our photos.
If you think about it, clients use our images to help them make money so we should make money as well. If a client licenses the use of one of my images and makes $50 million as a result, I should be paid for helping them get there. This is why we try our best to establish a price that’s fair up front.