A couple years ago my cell phone rang and it was a client who had requested images a month before. I had emailed her three weeks later about usage fees she was calling now to discuss her budget. Within five minutes we had negotiated a fee that we were both satisfied with.
What made closing this sale interesting was that the client was “glad she caught me in the office,” since I am often traveling. What she didn’t know, however, is that I was actually out photographing on location at Oregon’s Crater Lake. Still, from my perspective, I was in my outdoor office creating images to license.
Balancing marketing and shooting can be a dilemma for outdoor photographers: How do you continue to create new images and maintain an office to market and sell the work? The success of your business hinges on both a regular flow of new imagery and selling that imagery. Here are some ideas on how you can take your business on the road.