Once upon a time I was represented by a stock photo agency named Adventure Photo and Film. I did well with them and when Imagestate bought them my income plummeted to zero. Funny how that works! Or maybe not? APF was one of the old style agents who would send you lists of images requested that they could not fill, giving us an idea of what we should be shooting. Agents may still do that still but none I am represented by these days do.
One specific image they seemed to get requests for was people crashing on their mountain bikes. APF already had some images and I had seen other versions elsewhere. Some were well done and others looked hokey making you think “give me a break.” So I got to brainstorming to see what I could come up with for a good ‘crash on your bike image’.
I shot an image and later a client wanted it customized a little more and I thought that this could be something that photographers should consider if they weren’t already. Customizing images for specific clients. Obviously, it will not work for everything such as waterfalls and sunsets, but if you are shooting people in the outdoors you certainly could.
You can change the color of clothing or tent color, I have done that many times, or change elements within the scene to suit the client. I am not talking about moving the owl from the fence post to the tree branch where the image would be used editorially in a piece about owls, because as we all know that is a sensitive issue. Rather the point here is customizing an image for commercial use where the use has nothing to do with newsworthiness or authenticity of the subject. Here is how I did it.
Read moreHow I Customized a Stock Image for the Sports Injury Clinic