In today’s markets, photographers have to be proactive more than ever. Stiff competition, an over-abundance of stock imagery, and diminished markets are challenging outdoor and nature photographers. To stay competitive, photographers need to study their markets and fully understand how they work.
Since editorial publishers are a target market for many outdoor photographers, we decided to contact some photo editors of leading magazines and ask for their advice on how best to approach and market to them.
These editors included Scott Kirkwood, editor of National Parks Magazine; Amy Feitelberg, Photography Director at Outside Magazine; John Nuhn, Photography Director of National Wildlife Magazine; and Rob Haggart, former Director of Photography at Men’s Journal Magazine and publisher of weblog; aPhotoEditor.com. Here is what they had to say on contacting them: