Robert Rodriguez Jr. Self Publishes a Calendar and Tells Us How

For the past 5 years I have produced a yearly calendar of my landscape photography, and apart from being commercially successful, is also one of my best marketing tools. My experience has shown me a successful calendar needs three things: compelling images, a good design and layout, and a good dosage of marketing.

The first step in making a calendar of course is choosing the images. I try to select from images I’ve made during the past year or so, making sure I’m not repeating any from past calendars. I create a collection for each calendar year in Lightroom, and this makes organization and processing a breeze. Once I select the images, I make virtual copies and place them into the collection (ie. Cal 2012), this way if I crop or otherwise modify them specifically for the calendar, I am not modifying my original RAW files.

I look for images that are appropriate for each month and season, and this seems to create a natural flow and continuity to the calendar that might not exist if the images were chosen at random. Because I also include 12 inspirational quotes, I may choose an image specifically because it adds a strong visual component to a particular quote.

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How To Emphasize Action When Shooting Outdoor Adventures

Sometimes images do well in the market if they convey a sense of motion and action. As photographers we are storytellers and our images need to convey that story.

If you are into photographing action subjects like skiing, mountain biking, running, water sports, or any moving subject, you can enhance an image and story by emphasizing that movement.

There are essentially two ways to show motion: you move the camera with the subject or you move the subject while the camera is still.

You might think that freezing a moving subject in place tells a better story and it will in some cases like a skier in the air or any subject better displayed as ‘frozen’ in place.

This image works better as a frozen subject:

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