If you are interested or are selling your outdoor and nature photography, there are important factors to creating images the markets will want. It is not always clear on what exactly what makes for a successful image, but there are some ideas inherent in many successful images that are proven time and again.
Successful stock photos earn money over and over. While it is nice to license an image once or twice, it’s even better when an image licenses many times.
In an earlier interview here on Pro Nature, this photographer created an image that has earned over $800,000 in sales and is still being licensed today. Why is it so popular? It is not hard to tell once you look at the image. It is strong on concept and it is beautiful, it tells a story, and is technically perfect.
While there are many nature images that appear to sell simply because they are beautiful images, there is usually an underlying reason the image is succeeding beyond its simple beauty.
That beauty in itself often tells a story about the photograph and its location by evoking an emotion. As an example, people buy calendars, gift or note cards, for the pictures. The picture evokes an emotion that prompted a purchase because the buyer gets joy from observing the picture(s).
People often buy products based more on the pictures than the text indicating that the photograph was successful by prompting the impulse to buy.
Here are 5 characteristics of successful selling images: