This was a guest post by Richard McMunn/How2become
A photographer’s portfolio is their livelihood and these days, thanks to social media, it’s never been easier to let the world see your work. Of course, that also means that every other photographer you’re competing with also has the potential to show off his or her portfolio. This means that if you want a competitive edge you might have to stop thinking like a photographer for a moment and imagine yourself as a marketer.
Dedicating a couple of hours to social media every week will either help you realise your dreams of becoming a professional photographer or give your business the boost it needs to grow to the next level. Time is usually the only investment it takes – you don’t need to spend money to have accounts with any of the social media platforms, making it a really cost-effective way to market your business.