Photographers are visual storytellers similar to filmmakers and writers. While many photographers looking to expand their business are choosing to put their HD dSLR to work creating video, others are choosing writing to tell their stories. Photography and writing have always made sense for outdoor photographers.
When you think about it, somewhere online is a great photograph of just about every location of interest to travelers making stock photography a tough business. While it is often said that ‘a picture is worth a thousand words’ in some cases a photograph without supporting text might not tell the complete story while a written article without photography may have less appeal to a reader. Photographs sell magazines and convince readers that a story is worth reading, making writing and photography a perfect marriage.
Since many photographers travel to photograph and then promote their images to the editorial markets, they can increase their sales in both domestic and foreign markets by offering photo/text packages. Editors have always been interested in working with qualified photographer/writers who could provide the total package. The ability to write is important and can be learned, but teaming up with an established writer is another option.