How to Make Money When Posting Your Images Online

Selling photography and photography related products is key to a successful photography business. These days we have a wide range of options to promote, market, and get paid for our photography.

Social marketing is very important to that success of promoting your work and getting paid when images are consumed in one form or another. It is a widely known fact that images marketed in social media circles have been misappropriated by a few and used without permission. In fact, we might all know a professional photographer (besides ourselves) whose images have been used without permission.

While it is so important to keep marketing aggressively these days, using the social media apparatus is one of many methods, promoting protecting our photography is for many working pros, a big concern. Fortunately, new technologies are emerging that help you earn money from your photography that is posted online and protects your online images from unauthorized use.

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5 Strategies to Expand Your Career as an Outdoor and Nature Photographer

The business of photography has changed and if you have not changed with it you might not have a business for much longer. If you are just getting started, then looking at a broader market strategy than just scenic images will ensure a higher chance for success.

While being a full time outdoor photographer is a dream of many it is a realization of far fewer. Having an attitude of ‘building it and they will come’ as your main strategy will likely lead to failure and disappointment.

Take a moment and look at the markets that outdoor photographers have traditionally pursued:

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Here’s One Photography Idea That Sells in Today’s Markets

It’s well known in the business of photography, that photographs of news worthy subjects sell and sometimes very well. I’ve written about this before and the need for outdoor photographers to create images the markets will want.

Paparazzi’s for example, have been known to make a fortune capturing images of celebrities in ‘news making’ situations. With some foresight and good ideas, so can nature photographers.

Outdoor photographers shoot just about every subject that has to do with the outdoors, nature, and how humans interact with the outdoors, but often they lack that news making ingredient. Those images often languish waiting for a buyer, if there ever is one. So what should you shoot? Here are some ideas.

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The 10 Commandments of Professional Photography

Our world is jam-packed with photographers! Many position themselves as professionals, a claim anyone can make when there is no definitive criteria for qualification. But does it matter? While some see this as a problem in the world of professional photography, others view the low threshold as an opportunity to fulfill a dream.

While you might enjoy that debate, you may have already learned that titles, great equipment and even some beautiful photography means little when it comes to earning a decent living as a professional outdoor photographer. The ability to create great images has little to do with business success. What does matter is how you set up, build product and market your business. Here are 10 important considerations:

Plan and Vision

To realize your vision you must have a realistic plan that guides you along the journey.

If your vision is traveling the world and photographing anything you want with professional grade cameras in exotic destinations, then,

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Are You Working Hard to Be an Average Photographer?

I am in Arizona and the sunrise this morning was quote colorful. I kept thinking that I should have been out there to shoot it. It certainly would not cost me anything other than the time to go out and shoot. And I love to photograph!

I often ask myself; just what should I photograph or create that will earn me some money? Should I rise early every day, or most days that I am here, and go capture the sunrise? It is impossible to predict what might be discovered and immortalized in a digital file from a click of the shutter.  But one thing is certain: you won’t capture any great images if you are not out there!

That’s the goal: great images! Great Images that sell! But just what is a great image for today’s market? The bulk of what you see seems average. So I ask myself again: what should I photograph that will make a great image that sells? Should I go ahead and go shoot sunrise, not for the joy, but for my business? I am often torn. My career includes many episodes of feeling guilty when I saw something and I was not out there to capture it. That fear of missing out.

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man on rocks silhouette capitol reef national aprk

Why Concept Photography is King?

Years ago a client showed me a corporate annual report produced for a financial investment company. The cover photo on the annual report was a stand of giant Sequoia trees shot vertically. The camera angle was from ground level and the lower half of the picture was the forest floor. Centered in the frame and close to the camera was a Sequoia seedling sprouting up through the forest floor with the ancient monarchs in the background. It was a beautiful shot!

The theme for the annual report was ‘Planting The Seeds For Long Term Growth’ and the client no doubt chose this image because it fit the concept they were looking for. The seedling in the foreground represented ‘planted seeds’ while the old growth trees in the rear of the photo represented ‘long term growth.’  Clients often search for stock images that speak visually and convey a specific message related to a theme and in this example it was a photo combining the old trees and the new tree.

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Some Useful Tips on Protecting Your Images

It’s old news that photographer’s rights are under assault and have been for many years. Most of the problem has to do with the advent of the web and the world’s mindset that what is online is free.

There is outright image theft, there is pinning on Pinterest without permission, there is duplication of blog posts, and often under the guide of “gee I didn’t know” or “I thought I could use them for free.”

I have found exact copies of Pro Nature posts running on Russian websites and one Pro Nature contributor found images from her guest posts pinned on Pinterest and from there images copied and posted on another website.

Then as if struggling photographers don’t have enough challenges, Facebook and Instagram’s new Terms of Service are no help to photographers. So is there anything you can do about it?

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5 Tips for Creating Worthless Photography

Not every photographer is in the business to license their imagery and earn an income and profit, but for those photographers who are working hard to make a decent living, a strategy for success is crucial.

As we know creating great photography is only one small part of success as a professional nature photographer.  You also need a strategy for successfully marketing and meeting the needs of image buyers.  Images that created with more than the ‘pretty picture’ mindset can and often do perform better in the markets. But maybe that is not important.

Bottom line is if the imagery is not selling it could be that you are creating worthless photography and why it is worthless could be for many reasons and maybe these:

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How Photographers Can Use Social Media to Promote Their Work

This was a guest post by Richard McMunn/How2become

A photographer’s portfolio is their livelihood and these days, thanks to social media, it’s never been easier to let the world see your work. Of course, that also means that every other photographer you’re competing with also has the potential to show off his or her portfolio. This means that if you want a competitive edge you might have to stop thinking like a photographer for a moment and imagine yourself as a marketer.

Valuable Exposure

Dedicating a couple of hours to social media every week will either help you realise your dreams of becoming a professional photographer or give your business the boost it needs to grow to the next level. Time is usually the only investment it takes – you don’t need to spend money to have accounts with any of the social media platforms, making it a really cost-effective way to market your business.

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