Here’s One Photography Idea That Sells in Today’s Markets

It’s well known in the business of photography, that photographs of news worthy subjects sell and sometimes very well. I’ve written about this before and the need for outdoor photographers to create images the markets will want.

Paparazzi’s for example, have been known to make a fortune capturing images of celebrities in ‘news making’ situations. With some foresight and good ideas, so can nature photographers.

Outdoor photographers shoot just about every subject that has to do with the outdoors, nature, and how humans interact with the outdoors, but often they lack that news making ingredient. Those images often languish waiting for a buyer, if there ever is one. So what should you shoot? Here are some ideas.

READ MORE +Here’s One Photography Idea That Sells in Today’s Markets

5 Characteristics of Successful Stock Photos

If you are interested or are selling your outdoor and nature photography, there are important factors to creating images the markets will want. It is not always clear on what exactly what makes for a successful image, but there are some ideas inherent in many  successful images that are proven time and again.

Successful stock photos earn money over and over. While it is nice to license an image once or twice, it’s even better when an image licenses many times.

In an earlier interview here on Pro Nature, this photographer created an image that has earned over $800,000 in sales and is still being licensed today. Why is it so popular? It is not hard to tell once you look at the image. It is strong on concept and it is beautiful, it tells a story, and is technically perfect.

While there are many nature images that appear to sell simply because they are beautiful images, there is usually an underlying reason the image is succeeding beyond its simple beauty.

That beauty in itself often tells a story about the photograph and its location by evoking an emotion. As an example, people buy calendars, gift or note cards, for the pictures. The picture evokes an emotion that prompted a purchase because the buyer gets joy from observing the picture(s).

People often buy products based more on the pictures than the text indicating that the photograph was successful by prompting the impulse to buy.

Here are 5 characteristics of successful selling images:

READ MORE +5 Characteristics of Successful Stock Photos

Should You Seek a Stock Photo Agent?

In today’s saturated market for outdoor imagery, you should explore all options in marketing and selling your photography. Besides selling yourself, should you consider a stock photo agent? The answer depends on your area of subject specialty, the volume of your image archive, and how you wish to run your business.

What does a stock agent do? They house images, market them, distribute them, and pay royalties. Agencies are always on the lookout for talented photographers.  Stock agents want photographers who have the ability to consistently produce good imagery, lots of it, and in a new way. Today, they are wary of the photographer who shoots the usual subjects. They have plenty of imagery of flowers or the usual viewpoints in the national parks, but are eager for nature photography that illustrates today’s common outdoor and environmental themes.

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Here are Some Reasons Why You Need That Model Release

It is a common discussion among photographers that signed model releases are not required for every usage.

The discussion usually revolves around the notion that releases are required for commercial use and not for editorial.

Generally speaking, it’s true that you do not always need a release for editorial usage, but it is also a fact that some photographers have been sued and LOST when their unreleased images were used editorially.

There is no absolute rule! However, here are some other considerations.

READ MORE +Here are Some Reasons Why You Need That Model Release

How to Donate Your Nature Photography to a Good Cause (and Still Make Money!)

by Liana Vitali

Among the sea of nonprofit organizations kindly requesting donations of awe-inspiring nature shots from the photography community, one charity offers the added benefit of a potential financial boost to your pocketbook while donating to a good cause!

ARKive, the Noah’s ark of the Internet, is the first-ever centralized digital library of stunning audio-visual profiles of the Earth’s most threatened species. With species extinction now occurring at a faster rate than at any time in Earth’s history, photographs and films may soon be all that remain. It is ARKive’s priority to profile the IUCN Red List of species most at-risk of extinction which, these days, is topping out at over 17,000 species. Ultimately, ARKive is a free educational resource operating under the belief that if society does not know what a species looks like let alone know that it exists, how can that species be saved?

READ MORE +How to Donate Your Nature Photography to a Good Cause (and Still Make Money!)